Ever thought how downtime can hurt your business, especially because of an IT issue? For years, one universal standard to measure downtime is calculating the “cost to business”. However, the overall loss to the business is much bigger than we can actually see. The impact of a single IT failure on the top or bottom line of a business cannot be measured by just calculating the loss to revenue. Many business owners claim that they can afford to go down for an extended period, neglecting to consider consequences like reduced profitability and total business failure. But the truth is that no business owner wants to see the downtime. In order to understand this, let’s calculate how costly a single downtime event can cost your business.